Jaquemes unveils their newest collection “La croisière”, with a journey through Egypt.
Jacquemus La Croisière Egypt has stunned the fashion world again with their Spring Summer 2025 collection “La croisière”. The collection has nostalgic feelings as it feels like you are in the 1950s era. This is what Jaquemes has meant it to be, as the campaign message is a journey between eras. The collection is a blend of modern and classic fashion.
To market this campaign, Jacquemus La Croisière Egypt has chosen as its location through a unique photoshoot from Aswan to Cairo. The campaign brings together modern fashion and the rich history of ancient Egyptian civilization.
Cinematic journey along the Nile
The campaign begins at Aswan on the Nile River with the Egyptian photographer Mohamed Sherif as he takes the cinematic pictures of the Egyptian model Mohamed Hassan and the Brazilian-New Zealand model Angelina Kendall. The landscapes selected for the shooting are some of Egypt’s most breathtaking landscapes, whether it is the Nile River with the desert in the background, along with the usage of the green spaces in Egypt, elements like the horse have added an extraordinary look to the visuals. The Great Pyramids have added a historic touch to the shooting.
A tribute to Egypt and pushing the boundaries
The choice of Egypt as a location, is not for showing off the collection as that could have been done like any other campaign but it is tribute to a the greatest civilization in the history of mankind, it is a showing of how big Jaquemes and that they are willing to make bold choices and push the boundaries as well as connect with new audiences.
The “La croisière” campaign is not just a collection, but a whole experience of bringing modern fashion and history together. The campaign is not just about showing off clothes, but creativity, storytelling, and a connection between the past and the present.
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