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Dr. Ezzat Samy: A True Innovator and Visionary Supporting the Ambitions of the Wedding Expo

Dr. Ezzat Samy: A True Innovator and Visionary Supporting the Ambitions of the Wedding Expo

Turning Weddings Into Everlasting Stories

In a time when weddings are not just a mere event or happy day, but a special, unique day where you get to create memories that last forever, Dr. Ezzat plays an important role in making these stories come true. As the CEO of a pharmaceutical brand, he has always supported innovation, science, and local solutions that come 100% from Egypt. His goal in creating his companies has been clear: empowering people through science, care, and efficiency, as well as helping his country and taking every opportunity it gives him.

Pioneering Companies With a Purpose

SEMAK – Championing Curly Hair Care

One of his first companies, SEMAK, worked on a neglected issue that a lot of people face –curly hair. The majority of companies that tackle hair problems focus on straight hair without caring about people who have different hair with different properties and problems.

Penduline – Care for Moms, Babies, and Kids

The second company, Penduline, offers care products for moms and babies, as well as curly hair care products for babies and kids with curly hair.

Beauty Lab – From Egypt to the World

His latest company, Beauty Lab, focuses on creating essential oils from natural elements, aiming to replace unnatural ingredients with natural ones. Leveraging Egypt’s rich natural resources, especially oil, his goal is to create a 100% Egyptian product from A to Z and contribute to the economy by exporting abroad and bringing hard currency to the country.

A Strategic Partnership with the Wedding Expo

Dr. Ezzat’s collaboration with Wedding Expo aligns with his broader mission to uplift the beauty industry and support Egyptian businesses. Not only is he contributing to the wedding industry, but he’s also setting new trends and supporting the wider beauty ecosystem, as he always does.

A Message of Gratitude from the Wedding Expo Team

At Wedding Expo team expresses their deep gratitude for Dr. Ezzat’s contributions to the wedding industry and his support for Wedding Expo. His dedication to the two things that make a wedding magical – love and beauty – is what motivates all of us at Wedding Expo.

A Shared Vision with WE Magazine

At WE Magazine, we believe in celebrating changemakers who uplift industries and empower communities. Dr. Ezzat Samy’s dedication to innovation, local manufacturing, and economic growth perfectly aligns with our vision of spotlighting those shaping a brighter, more self-reliant future for Egypt and beyond.

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